Participation in the Guangzhou Food Hospitality World fair
The 17° Edition of Food and Hospitality World Fair held in Guangzhou is now in its 17th edition, a world event which lasted 3 days: 7th – 9th September 2018. Over the years this event became an international point of reference for the culinary excellence and an important meeting place for producers, professionals and consumers, which attracted more than 30.000 visitors.
On this occasion too, quality and innovation
were the real protagonists thanks to the presence of famous brands of Italian producers involved in the export and promotion of Made in Italy products abroad.
Among all the products, Caffè Leoni, a 100% Italian coffee brand which is sold in Asia by Inter Trade Italia Srl, stood out for its taste and refinement, showing the Chinese participants a new way of perceiving coffee, the authentic Italian one.
Inter Trade Italia decided to participate in this trade fair considering the importance of the event, the kind of exhibitors and visitors and the attractiveness of the target market, all elements which are consistent with our company’s objectives.
For Inter Trade Italia, engaged since 2007 in business internationalization, participation in trade fairs has become a constant. Our attendance in Canton fair has been an effective opportunity to establish new relationships with target customers, at a good cost effectiveness and with an excellent economic return on investment.